Formula for Making Product Marketing Video Yourself Like a PRO!
by Intuity
This lesson is E-learning lesson.
About the Class
- Class Level: All Levels
- Age Requirement: 21 to 55 years
- Average Class Size: 20
What You'll Learn
You will learn how to produce product marketing and branding video like a PRO.
Part 1: Content Ideation and Creation
- Understand the sales funnel, information needs, buyer and seller goals at each stage of the funnel
- Determine the content and video genre relevant to each stage of the sales funnel
- Develop a project and product brief to guide your video production
- Generate a list of ideas for your video
- Understand the story arc
- Conceptualise, script, and create a shot list for your video
Part 2: Making the Video
- Decide what camera to use for your filming (Smartphone, Compact or DSLR/Mirrorless camera)
- Put together a basic set of equipment that is robust enough to shoot a variety of videos
- Apply professional video framing and camera movements techniques in your filming
- Set up an interview shoot
- Make a list of videos to shoot for use as stand-alone videos or as B-rolls for your interview video
- Where to buy or rent equipment
What this course it NOT:
We do not cover equipment handling and video editing because everyone uses different cameras and software. Instead, it is a better to show you the filming methods and visual composition techniques which can apply to any camera. YouTube has many videos that teach you how to handle the brand and model of camera you own. Check them out.
Who should attend:
Solopreneur, Small business owner, Online retailer, Consultant, Coach, etc.
Fee Includes
- Training slides
- Access to Facebook Group where you can learn basic, immediate and advanced videography skills.
Why Book Through LessonsGoWhere?
- Booking is safe. When you book with us, your details are protected by a secure connection.
- Secure your slot instantly. Book classes with us and your seat is confirmed immediately.
- Earn Reward Points. This class will earn you upto 320 reward points. Points can be used for a discount off your next class!
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Every business needs product marketing and branding videos. You can do it like a PRO, on a budget! Learn the formula!
Today's Reality:
Businesses are pumping more and more videos to the web and social media sites like YouTube, Facebook and Instagram. Why? Because today's consumers and corporate buyers prefer video as a means to research for product information to solve their problems and fulfill their needs. That's why YouTube is the world’s 2nd largest search engine after Google.
Why This Course Matters To You?
By not having a video strategy or by slowing down your video marketing effort, it means losing your voice and presence in the marketplace. Your competitors will fill the void you leave behind very quickly. Your customers will soon forget about you. As the saying goes: “Out of sight, out of mind”. Video is an essential marketing tool for your business.
You don't need to hire a video agency to create product marketing videos because you can actually do it yourself! It is easy once you learn the formula from this course. Video agencies apply the same formula too, over and over again. Practice makes perfect. That's why they are good at it. But so can you! And the formula is simple and easy to learn and apply.
Make as many business videos you want by yourself whenever you need it without breaking the bank.
No refund if a student withdraws his booking less than 7 business days from the scheduled class date.
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Instructor
Your course instructor is Mr Frederick Phua. Here's his profile:
- Over 10 years of professional video production experience
- Produced, directed and filmed videos for the MNCs, SMBs and government agencies
- Filmed interviews with people from all levels ranging from the rank-and-file to MDs, CEOs, Chairman, and minister
- Qualified training and development professional with over 20 years of experience
- Corporate and retail sales experience
- Regional sales and product training background
- Produced and published video courses for companies, Udemy and SkillShare
