Ecommerce Live Streaming Master Class
About the Class
- Class Level: All Levels
- Age Requirement: 21 to 60 years
- Average Class Size: 20
What You'll Learn
Your Key Takeaways from this Masterclass
- First-hand experience sharing and guidance by a professional internet celebrity
- Structured Content to lead you into an industry experiencing explosive growth
- Tips, research, case studies and best practices to place you ahead of competition
- Hands on facilitation, small class, peer learning to shorten your learning curve
- Quick Start Methodology that enables you to initiate your journey within the programme.
Why Book Through LessonsGoWhere?
- Booking is safe. When you book with us, your details are protected by a secure connection.
- Secure your slot instantly. Book classes with us and your seat is confirmed immediately.
- Earn Reward Points. This class will earn you upto 3196 reward points. Points can be used for a discount off your next class!
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Synopsis
Ecommerce live streaming celebrity holds the key to many products wanting to enter the Chinese market. The top Taobao live streamer 'Weiya', earned 330 Million RMB in revenue on double-eleven day and cashed in 2.7 Billion RMB in 2018. Another online celebrity, Austin Li, made 3.5 Million RMB in revenue selling lipsticks for 5.5 hours.
Such phenomenal sales is by far the fastest growing trend in the history of Ecommerce in China. For Southeast Asia, this trend is only starting to gain exposure. 2019 is the time for Asian businesses to ride this wave.
If you aspire to be an online celebrity or a live streamer having tens of thousands of fans, or if you are finding ways to monetise on your current fan base, this is the programme to jumpstart your growth.
On 19 and 20 October 2019, the Singapore Chamber of E-Commerce will conduct a Masterclass designed for training and incubating potential live streamers. Led by Ms Qu Meiyi, a successful mentor for live streamers in China, you will undertake your first step into this industry into being a successful online celebrity.
Outline
Topic Group 1: Introduction to ‘Internet Celebrity’
- How is an ‘Internet Celebrity’ defined?
- Types of Internet Celebrities
- Internet Celebrity in Live Streaming and Short Video – what are the differences?
- The key elements to becoming an Internet Celebrity.
- Sharing and Discussion of Case Studies
Topic Group 2: Analysis on Social Media Platform
- Analysis on mainstream Ecommerce Live Streaming platforms (Taobao & MOGU)
- Analysis on mainstream Short Video platforms (TikTok & Kwai)
- What type of Internet Celebrity are you?
Topic Group 3: Hands-on Coaching - Live Streaming
- How to build your online persona and establish your positioning.
- Preparation work prior to going Live.
- Secrets of professional internet celebrities - managing live streaming operations as a business.
- Secrets of professional internet celebrities – effective engagement with conversations and games.
- Secrets of professional internet celebrities – achieving fame by promoting web traffic.
- Monetising your fame – products and pricing strategy.
Topic Group 4: Hands-on Coaching – Short Video
- Composing a strong title for your video.
- Beating your competitors - deciphering the hidden algorithm behind platforms.
- Thriving in a niched target audience through managing platform user accounts.
- Professional techniques in video shooting and visual communications.
- Fast and effective script writing through planning.
Topic Group 5: Setting up a Professional Studio
- Creating the right environment for Live Streaming and Short Video – how to use props, lighting and the camera positions for best effect
- How to promote products – demonstration and communication techniques
- Hands on and coaching
Note
- Programme subject to changes. Please lookout for a confirmation email sent 1 week prior to the event.
- Programme will be conducted in Mandarin.
If a student cancels a booking less than 7 business days in advanced, no transfers/refunds are allowed.
Frequently Asked Questions 
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Q: My friend/girlfriend/boyfriend/family member wishes to attend the lesson as well, can I book for them too?
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Q: Are you Baking and Cooking courses Halal certified?
A: Halal certification is a type of certification given only to restaurants. Most of our classes use pork free ingredients. For more information, please get in touch with us to find out more!
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Instructor
Lecturer: Qu Meiyi
Founder, Hangzhou Mi Chang Co, Ltd
News Anchor, Jilin Television
Host, Taobao PGC programme
Host, JD.COM 618 Ecommerce Festival
Appointed Live Streamer, Nestle China
Taking this class for work? Why not request for a corporate event? Learn More >>
