The Founder’s Mission

In 1980, the retail sector has been enjoying good times but it lasts only a few years.

In mid-1990 to 2000, the retail sector has been losing competitiveness. Singapore government agencies set up this Retail 21 plan in March 2001.

Retail 21 is a 10-year strategic plan that set out for growth and expansion of the retail sector in Singapore.

To establish retailers’ capabilities through fostering service excellence, collaborative business practices.

This will ultimately place the local retail industry on the new competitive footing and move it towards the vision of making Singapore a world-class Centre of retail excellence.

Ten years past, a new retail era has formed from retail 2.0 to retail 4.0.

The Founder foresee that retail world has changed significantly via of the internet revolution in a digital world.