Google & Facebook Advertising Hands On Training (100% Claimable by SkillsFuture)
This lesson is SkillsFuture Credit claimable.
About the Class
- Class Level: Beginner
- Age Requirement: 18 to 70 years
- Average Class Size: 30
What You'll Learn
Learning Outcomes
By the end of this course, participants will be able to:
- Replicate the Conversion Hub Lead Generation Model for themselves
- Design & create a “Grade A” landing page based on worldwide accepted principles
- Create, Manage & Optimize an AdWords Campaign
- Create, Manage & Optimize a Facebook Campaign
Fee Includes
Individuals: $500
Group Discounts Available.
PIC & SkillsFuture Eligible
Note: For Singaporean Citizens above age 25, NO Cash payment is required. You can make payment directly using your SkillsFuture Credits.
Questions about this class?
Get help from knowledgeable expert.
STOP losing your customers to your competitors!
Are you constantly losing potential customers to your competitors because people need to scroll through 5 pages to get to your listing on Google? You probably won't know, because you aren't tracking it. Tons of potential customers are lost on Facebook because you don't put your company on the largest social network outside of China.
Join us for a day of learning--how to get your business more leads, more sales, more money and more time for your family.
Note: For Singaporean Citizens above age 25, NO Cash payment is required. You can make payment directly using your SkillsFuture Credits.
Curriculum Overview
a. Lead Capture: Landing Pages (Hands On)
- The Customer Lifecycle Marketing Funnel
- 5 elements of a “Grade A” landing page
- Crafting a Unique USP
- Choosing the appropriate media for your landing page
- Highlighting benefits, NOT features
- Using Social Proofing techniques to convert fans to advocates
- Designing the “perfect” Call-To-Action
b. Traffic Generation: Google AdWords (Hands On)
- Google AdWords Account Setup
- Account Management & Organization
- Using Google Keyword Planner to analyze competitors & optimize campaigns
- Writing Optimized Ads that lead to conversions
- Advanced Strategies: Display Advertising, Conversion Tracking, CRM Integration
c. Traffic Generation: Facebook Advertising (Hands On)
- Facebook Page Management
- Methods to reach your audience
- Defining an ideal target audience
- Choosing the right Ad Format
- Using human psychology to write high performing Facebook Ads
- Advanced strategies: Custom & Lookalike Audiences
More than 2 weeks before course date: 100% Refund OR transfer to next available date
1-2 weeks before course date: 50% refund OR transfer to next available date
Less than 1 week before course date: No refund
Frequently Asked Questions 
Have a question about LessonsGoWhere? We've collected all your questions and our answers into a convenient list here. If you have any questions, please don't hesitate to email us at info@lessonsgowhere.com.sg
Q: What's LessonsGoWhere?
A: LessonsGoWhere.com.sg (LGW) is Singapore's first online marketplace to list, discover and book in-person courses. You can shop, compare and review lessons on LGW, across areas like Baking, Cooking, Music, Fitness, Yoga and even Exotic lessons!
Q: Are the classes I find on LessonsGoWhere online lessons or are they conducted in real life?
A: All the classes you can find on LessonsGoWhere are lessons that are conducted in real life, by real people. We sincerely believe in the importance of the human touch and that we can build bonds and relationships through shared passions. Would you like to learn SCUBA diving through an online tutorial? We didn't think so.
Q: Who are the teachers in the classes available on LessonsGoWhere?
A: The classes on LessonsGoWhere are taught by professional trainers, instructors, chefs and coaches, as well as passionate individuals who want to share their experience and knowledge. LessonsGoWhere does not restrict lessons from freelancers or other qualified individuals. However, we are very strict on the quality of lessons and if we receive complaints regarding the quality of the lessons from our users, we will not hesitate to take action in removing the lessons and banning the lesson provider.
Q: What types of lessons are offered on LessonsGoWhere?
A: There are a wide range of lessons on various topics and areas of interest on LGW. The main categories right now are Baking, Cooking, Music, Sports, Art, Yoga and Exotic lessons. However, we are always looking out for more lessons to add to the marketplace. If there's a particular category of lessons you'd like to see, please don't hesitate to let us know at info@lessonsgowhere.com.sg
Q: Are the lessons real? Will I get scammed if I book classes on LGW?
A: The lessons are definitely real. All lessons are uploaded and checked by a team of hardworking elves (the founders of LGW) who work tirelessly and through late nights to ensure that the details are accurate. All lesson providers are also contracted with LGW to provide the lessons. We back our lessons up with a 100% Refund Policy. In the scenario that a lesson is cancelled, we GUARANTEE that we will refund you 100% of the fess paid. The security of our customers is our number 1 priority. If you have any queries on the lessons or the security of the website, do not hesitate to email us at info@lessonsgowhere.com.sg
Q: Why do I need to pay immediately?
A: We require that you pay for the lesson in full before you are issued an email confirmation of your booking for the lessons. There will be costs incurred by the instructor before the lesson commences, and your payment not only immediately confirms your booking, but will enable us to pay the lesson provider immediately!
Q: Why should I book and pay for my lessons on LessonsGoWhere.com.sg?
A: In cases of disagreement between you and the lesson provider, LGW will have a copy of your booking details logged with us and can also withhold payment from the lesson provider. Your booking details will be helpful should any disputes arise in terms of bookings and payments. Also, with the wide variety of lessons on LGW, you can immediate compare and choose your choice of classes at your convenience! You can also contribute to the community by reviewing the classes and lessons you've attended, earning you Reward Points, and also helping potential students make better choices and their reviews will benefit you too!
Q: What happens after I've made payment?
A: Once you've confirmed payment for the lessons of your choice, you will receive an email confirmation from us, letting you know the date, time and location of the lesson. On the day itself, simply present the email confirmation to the lesson provider and you will be able to attend the lesson!
Q: What happens if I cannot attend the lesson?
A: In the case that after you have booked your lesson, but are unable to attend, let us know immediately. Email us at info@lessonsgowhere.com.sg. We will try our best to transfer your booking to another time, or if you prefer, to a friend. While we cannot refund your payment if you are unable to attend, let us know and we will try out best to accommodate you!
Q: What if the lesson provider asks for more money when I arrive?
A: The pricing information for each lesson is clearly stated on each listing and will also note what is or is not included. If you encounter a lesson provider who asks for more money on top of the payment you have already made to us, please contact us immediately at info@lessonsgowhere.com.sg and we will try our best to rectify the situation.
Q: Do the fees include equipment and location rentals (if necessary)?
A: While some lesson providers will include equipment and facility bookings with the fee, others might not. Don't worry though, the pricing information is clearly stated on each listing and will also note what is or is not included. If you are still in doubt after checking the listing, you can email us at info@lessonsgowhere.com.sg and we will clarify the issue for you.
Q: What happens if I pay for a lesson and the lesson provider cancels or doesn't respond?
A: Don't worry! If the lesson is cancelled or if you are unable to get a response from the lesson provider, email us at info@lessonsgowhere.com.sg and we will refund you 100% of the fees you paid.
Q: My friend/girlfriend/boyfriend/family member wishes to attend the lesson as well, can I book for them too?
A: Yes! Learning is always an experience best shared. It's also a great activity to bond over! If you have others who are interested in attending the lesson as well, simply book the appropriate number of slots for the lesson and they can accompany you. Book fast though! Most lessons only have a limited number of slots available and if you aren't fast enough, you might not be able to secure the slots for them!
Q: Should I leave a review after I've attended the lesson?
A: Definitely! Not only do other students benefit from your review of the lesson, you will also receive Reward Points for your review! You can use those Reward Points as a discount off your future lessons too! Everyone benefits!
Q: Are the reviews posted on LGW true?
A: Each review posted on LGW will be monitored by our administration team. We try our best to create a helpful and engaging community and we do not like foul language, sexual themes, trolls or spammers. But yes, all reviews are unedited by us and are the opinions of the reviewer.
Q: Are you Baking and Cooking courses Halal certified?
A: Halal certification is a type of certification given only to restaurants. Most of our classes use pork free ingredients. For more information, please get in touch with us to find out more!
Found the answer to your questions? Book your lesson now!
With effect from 19 May 2017, TPs who offer SFC-eligible courses would be required to collect nett fees from individuals, after deducting the SFC claim amount. Individuals who opted to use their SFC are required to submit their SFC claim under the pay-to-TP mode (except for Massive Open Online Courses (MOOC) offered by foreign MOOC TPs). SSG will disburse SFC payments directly to TPs after the claim has been approved.
Instructor
Soumik Chakraborty
Soumik Chakraborty has over 10 years of digital marketing experience. He has worked and/or ran campaigns for Streetdirectory, MDIS, Ogilvy (Unilever, Nestle, IBM, Guinness, Cathay, SingTel) American Express- launched Cards, Mothercare- launched eCommerce Platform, Mindchamps, German European School, Dassault Systemes, NTUC Learning, UEX, 8I Investments & more. Work ranges from training to implementations, launches, installs, ROI, acquisitions through various platforms and more through Digital/Online Marketing including Mobile Apps.
He is a Lecturer at James Cook University Singapore teaching Managing Brand and Consumer marketing.
He has trained and taught over 1,500 corporates and students.
Over the years he has done hands-on SEO, Social Media Marketing, AdWords, Content Marketing, eCommerce strategy-launch-implementation, Email Marketing, mobile app marketing, programmatic, DSP and more. All geared towards performance and effective reaching of KPIs.
He has an MBA, with numerous marketing and branding certifications including Google AdWords, Analytics & Mobile certification.
He has been featured on Asian Entrepreneur Portals and Huffington Post and also a tech contributor and writer for many sites. He is a published author on Facebook: Community Management, Ads, and Crisis Management with books on Kindle and Amazon sites.
His training is not just theoretical, but filled with live case studies and practical insights.
Taking this class for work? Why not request for a corporate event? Learn More >>
