Digital Marketing Masterclass

by Conversion Hub Academy


Digital Marketing Masterclass


Price : $1,999.00

About the Class

  • Class Level: Intermediate
  • Average Class Size: 10

What You'll Learn

COURSE OVERVIEW

1. Landing Pages & Conversion Optimization

- Landing Page 101: Why you NEED one BEFORE starting anything

- 5 essential elements of a landing page

- Call to action, and where to place it

- Lead Capture Forms

- 4 Principles to abide by for landing pages

- Marketing Psychology & how to adapt it to your landing pages

- Post Conversion Marketing (upsell, upsell, upsell)

- Landing Page optimization & testing (A/B testing)

- Case Studies

2. Google AdWords Advertising

- Overview of AdWords (including IP exclusions, Accelerated Vs Standard delivery, DKI

- Comprehensive Keyword Research (Know Thy Enemy!)

- Bid Stimulator

- Ad Extensions

- Insights for Ad Testing (In-market audiences, scheduling etc)

- Quality Score & it’s Implications for you

- Dynamic Advertising (Remarketing, Dynamic Search Ads, Customer Match, Remarketing Lists)

- Auditing your account

- Case Studies

3. Facebook Advertising & Engagement (BONUS: Instagram Marketing)

- Branding on Social Media

- Social Media Landscape, trends, etiquettes, and policies

- Facebook Content Curation, Creation & Management

- Facebook Apps & Advertising

- Leveraging Instagram Marketing for your business

- Facebook Insights, Pixels, Custom Audiences

- Case Studies

4. SEO

(A) Introduction

- Hot SEO topics: YMYL pages; Authority; Quality; User needs

- Relevance of algorithms in the age of ‘rolling updates’ (of Penguin and Panda)

- Semantic and entity search (from keywords towards ‘user intent’)

- Google Knowledge graph (people, places and things

- Latest tools, techniques and technologies for SEO

(B) Campaign Planning & Management

- Analytics in the age of encrypted (not provided) search

- Benchmarking for market share insight

- Getting the most from Google Webmaster Tools

- Advanced keyword research (to get ahead of algorithm trends)

- Revenue potential modelling, KPIs, Custom goals and events

- Taxonomies, keyword mapping and audience targeting

- Deploying keywords across channels and platforms

(C) Mobile SEO

-Mobile websites versus responsive design

- Controlling Googlebot mobile (and avoiding issues)

- Acclerated Mobile Pages (AMP): what is AMP and how to implement it

(D) Local Search

-Local website optimisation (keywords and content)

- Off-page local SEO strategies

(E) Advanced On-Page Optimization

- Content issues - including duplicate, thin and derivative content

- Technical SEO: status codes, redirects and migration strategies

- Technical SEO: site speed, indexing and search engine integration - Reviewing a checklist for common technical SEO issues

- Implementing asset tagging and semantic mark-up

- International and multi-lingual best practices

- On-page Google penalties and how to overcome them

(F) Off-Page Optimization

- Link building as part of an ‘authentic’ SEO strategy

- Editorial policies for link building in the age of Penguin

- Penalties and recovery processes (including the Disavow process)

- Content marketing strategies, content creation and amplification

- Best practice for video optimisation and asset tagging for search

- Risk and opportunity: forums, blogs, mainstream media, online PR and trade press

- Affiliate marketing and traffic volume optimisation (avoiding cannibalisation)

- Advanced web analytics to monitor SEO conversion of on- and off- page activity

- Paid search integration with organic and campaign-load balancing

5. Google Analytics

(A) Introduction

- Configure an account

- User management

(B) Installation and Configuration

- Work with Wordpress CMS Plugin

- Introduction to filters

- Custom filters

- Advanced filters

(C) Debugging and Troubleshooting

- How Google Analytics work

- Debugging and troubleshooting basics

- Inspecting a TMS based installation

- Advanced Tag assistant

(D) Advanced Segments

- Advanced segment basics

- Clean data and identified big spenders in custom segments

- When to use filters Vs segments Segment visitors

(E) Segmentation Pitfalls

- Users Vs sessions

- Mixing users and sessions elements

- Sequences

(F) Advanced Reporting and Insights

- Enable demographics and enable reports

- Understanding visitor interests

- Cohort analysis via advanced segments

- Create a custom report

(G) Custom Data

- Custom dimensions

- Import custom data

- Import data using query

Fee Includes

OVER $1,000 WORTH OF EXCLUSIVE BONUSES

  • OFFICIAL Google Adwords Certification
  • FREE Google Account Setup Voucher by Google's Adwords Specialist worth $500
  • FREE $75 Google Adword coupon (T&Cs apply)
  • Exclusive discounts for digital marketing services worth up to $500
  • 5 Resource guides worth $199
  • Exclusive discounts for Conversion Hub Academy worth $299 (access to over 20 online courses)

  • Why Book Through LessonsGoWhere?

    • Booking is safe. When you book with us, your details are protected by a secure connection.
    • Secure your slot instantly. Book classes with us and your seat is confirmed immediately.
    • Earn Reward Points. This class will earn you upto 7996 reward points. Points can be used for a discount off your next class!

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    This intensive and interactive 3 day course will give participants full exposure to Life Cycle Marketing. Participants will be brought on a journey from conception, to design, execution and review of a marketing & advertising campaign.


    More than 2 weeks before course date: 100% Refund OR transfer to next available date

    1-2 weeks before course date: 50% refund OR transfer to next available date

    Less than 1 week before course date: No refund


    Frequently Asked Questions


    Have a question about LessonsGoWhere? We've collected all your questions and our answers into a convenient list here. If you have any questions, please don't hesitate to email us at info@lessonsgowhere.com.sg

    Q: What's LessonsGoWhere?
    A: LessonsGoWhere.com.sg (LGW) is Singapore's first online marketplace to list, discover and book in-person courses. You can shop, compare and review lessons on LGW, across areas like Baking, Cooking, Music, Fitness, Yoga and even Exotic lessons!

    Q: Are the classes I find on LessonsGoWhere online lessons or are they conducted in real life?
    A: All the classes you can find on LessonsGoWhere are lessons that are conducted in real life, by real people. We sincerely believe in the importance of the human touch and that we can build bonds and relationships through shared passions. Would you like to learn SCUBA diving through an online tutorial? We didn't think so.

    Q: Who are the teachers in the classes available on LessonsGoWhere?
    A: The classes on LessonsGoWhere are taught by professional trainers, instructors, chefs and coaches, as well as passionate individuals who want to share their experience and knowledge. LessonsGoWhere does not restrict lessons from freelancers or other qualified individuals. However, we are very strict on the quality of lessons and if we receive complaints regarding the quality of the lessons from our users, we will not hesitate to take action in removing the lessons and banning the lesson provider.

    Q: What types of lessons are offered on LessonsGoWhere?
    A: There are a wide range of lessons on various topics and areas of interest on LGW. The main categories right now are Baking, Cooking, Music, Sports, Art, Yoga and Exotic lessons. However, we are always looking out for more lessons to add to the marketplace. If there's a particular category of lessons you'd like to see, please don't hesitate to let us know at info@lessonsgowhere.com.sg

    Q: Are the lessons real? Will I get scammed if I book classes on LGW?
    A: The lessons are definitely real. All lessons are uploaded and checked by a team of hardworking elves (the founders of LGW) who work tirelessly and through late nights to ensure that the details are accurate. All lesson providers are also contracted with LGW to provide the lessons. We back our lessons up with a 100% Refund Policy. In the scenario that a lesson is cancelled, we GUARANTEE that we will refund you 100% of the fess paid. The security of our customers is our number 1 priority. If you have any queries on the lessons or the security of the website, do not hesitate to email us at info@lessonsgowhere.com.sg

    Q: Why do I need to pay immediately?
    A: We require that you pay for the lesson in full before you are issued an email confirmation of your booking for the lessons. There will be costs incurred by the instructor before the lesson commences, and your payment not only immediately confirms your booking, but will enable us to pay the lesson provider immediately!

    Q: Why should I book and pay for my lessons on LessonsGoWhere.com.sg?
    A: In cases of disagreement between you and the lesson provider, LGW will have a copy of your booking details logged with us and can also withhold payment from the lesson provider. Your booking details will be helpful should any disputes arise in terms of bookings and payments. Also, with the wide variety of lessons on LGW, you can immediate compare and choose your choice of classes at your convenience! You can also contribute to the community by reviewing the classes and lessons you've attended, earning you Reward Points, and also helping potential students make better choices and their reviews will benefit you too!

    Q: What happens after I've made payment?
    A: Once you've confirmed payment for the lessons of your choice, you will receive an email confirmation from us, letting you know the date, time and location of the lesson. On the day itself, simply present the email confirmation to the lesson provider and you will be able to attend the lesson!

    Q: What happens if I cannot attend the lesson?
    A: In the case that after you have booked your lesson, but are unable to attend, let us know immediately. Email us at info@lessonsgowhere.com.sg. We will try our best to transfer your booking to another time, or if you prefer, to a friend. While we cannot refund your payment if you are unable to attend, let us know and we will try out best to accommodate you!

    Q: What if the lesson provider asks for more money when I arrive?
    A: The pricing information for each lesson is clearly stated on each listing and will also note what is or is not included. If you encounter a lesson provider who asks for more money on top of the payment you have already made to us, please contact us immediately at info@lessonsgowhere.com.sg and we will try our best to rectify the situation.

    Q: Do the fees include equipment and location rentals (if necessary)?
    A: While some lesson providers will include equipment and facility bookings with the fee, others might not. Don't worry though, the pricing information is clearly stated on each listing and will also note what is or is not included. If you are still in doubt after checking the listing, you can email us at info@lessonsgowhere.com.sg and we will clarify the issue for you.

    Q: What happens if I pay for a lesson and the lesson provider cancels or doesn't respond?
    A: Don't worry! If the lesson is cancelled or if you are unable to get a response from the lesson provider, email us at info@lessonsgowhere.com.sg and we will refund you 100% of the fees you paid.

    Q: My friend/girlfriend/boyfriend/family member wishes to attend the lesson as well, can I book for them too?
    A: Yes! Learning is always an experience best shared. It's also a great activity to bond over! If you have others who are interested in attending the lesson as well, simply book the appropriate number of slots for the lesson and they can accompany you. Book fast though! Most lessons only have a limited number of slots available and if you aren't fast enough, you might not be able to secure the slots for them!

    Q: Should I leave a review after I've attended the lesson?
    A: Definitely! Not only do other students benefit from your review of the lesson, you will also receive Reward Points for your review! You can use those Reward Points as a discount off your future lessons too! Everyone benefits!

    Q: Are the reviews posted on LGW true?
    A: Each review posted on LGW will be monitored by our administration team. We try our best to create a helpful and engaging community and we do not like foul language, sexual themes, trolls or spammers. But yes, all reviews are unedited by us and are the opinions of the reviewer.

    Q: Are you Baking and Cooking courses Halal certified?
    A: Halal certification is a type of certification given only to restaurants. Most of our classes use pork free ingredients. For more information, please get in touch with us to find out more!

    Found the answer to your questions? Book your lesson now!

    Instructor


    You will get 2 trainers for this program. Both have over 5 years Digital Marketing & Training Experience, and have managed over a million dollars worth of ad spending with ROIs over 500%.

    Taking this class for work? Why not request for a corporate event? Learn More >>


    Lesson Offered By

    Conversion Hub Academy

    Conversion Hub is a Digital Marketing training company (we are Google Partners & an SPH-Associate Company!) that envisions a world where marketing and advertising is done efficiency and fairly, no matter the budget involved. Our courses are specially designed to reach and impact all segme...