On a November evening in 2012, a chef, an editor, a psychologist, and a tennis coach came together to develop the Superhero Concept, a belief that the superhero theme can be a positive force in the lives of ordinary men, women and children. In 2013, they designed an innovative tennis program for kids. In 2014, they created the first superhero-themed cafe in Singapore, offering merchandise and a venue for power-packed events. Now they can sometimes be spotted walking in their costumes at Boat Quay.