SEO Secrets - How to Rank #1 in Searches
by EDUCBA
This lesson is E-learning lesson.
About the Class
- Class Level: All Levels
What You'll Learn
Advanced SEO Course Description
In this advanced SEO course, you will get to learn A-Z of Search Engine Optimisation, which refers to optimizing web pages so that they rank better in search results of Google, Bing, Yahoo etc to increase the visibility of websites and build traffic.
In this crisp 2 Hours, Course which has over 10 lectures on Search Engine Optimization or as it is popularly known as SEO. The advanced SEO course on Search Engine Optimization (SEO) has been divided into 3 Sections and 10 Lectures which are:
Section 1: Overview of Search Engine Optimization
In this first section, you will first get an overview and introduction to SEO. Then you will be made to understand the difference between SEO-&-SEM.. which respectively stands for Search Engine Optimization and Search Engine Marketing. With help of case studies and examples, you will get to learn about major differences between the two.
Section 2: Elements of SEO
Here how the Search Engine works interacting with the World Wide Web will be explained and you will get an insight on how sites get indexed by Google and Bing and other Search Engines. Basic concepts of Search Engine Optimization will be explained her in this section. Which are the driving factors behind deciding your page rankings in search results will be explained and elaborated on?
Section 3: Page Optimization
This final chapter on SEO (Search Engine Optimization) will discuss the other major elements and deciding factors that have effect on how the pages get ranked in Search Engines. You will be given detailed lectures on On Page Optimization and Off Page Optimization. How to set up Search Engine Optimisation Goals will be explained and after you have formed the goals how you can implement and do your analysis to understand how far you have achieved those goals will be explained.
What are the requirements/pre-requisites?
Basic requirements of this advanced SEO course is very simple, you need working knowledge of the computer and you need to have a basic idea of the Internet and how Websites work. Having some knowledge on Web development and HTML can be considered a plus point but not absolutely necessary.
Target Audience for this training
This advanced SEO course can not only be undertaken by a person who is a planning to become an Online Marketing Specialist or a Web Developer but by anyone who is willing to use the internet as a way to develop one's business or ideas by reaching a great number of people. So from a marketing professional to a housewife who is planning to sell some Handbags online this course can be considered a potential learner for this course.
FAQs – General Questions
General questions that come to mind while taking up that training
- I am very new to Search Engine Optimisation. Will it be difficult to learn Search Engine Optimisation?
Though the term is long and technologies are evolving every day when it comes to SEO we have tried our best to develop the advanced SEO course in such a way that even a person who does not have any idea of SEO but has an interest in Internet Marketing can take up the advanced SEO course. So you will get to know about topics from scratch - What career can I build after learning Search Engine Optimisation?
Knowing SEO has many fold advantages both in the Service and Business Sector. It will help you to explore the already matured industry of Search Engine Optimization, which is a service which every business needs. If you do not want to become an SEO professional but want to use the Internet to develop your business or business idea or even say rally for a cause then learning SEO will help you to correctly position your page and message to the first few pages of Google and Bing and other Search Engines. So SEO will help you reach a larger user base with the help of Landing Page Optimisations and Overall Sitewide Implementations of SEO concepts - Where can the concepts I learned in this training be applied?
The concepts that you will learn in this course will directly help you to grow your business and work online by helping you to get higher traffic for your pages that you have worked so hard for. Search engines are like internet library indexes and its the work of SEO to make the pages be ready for better and higher ranking on search result pages that a consumer sees. So it's something that will help you throughout your professional career. You though have to keep on learning and upgrading your knowledge base as Search engine Algorithms keep on changing and old methods over time become obsolete. So it's very important for you to keep on learning - What are SMM and SEM and how are they different from SEO?
SMM stands for Social Media Marketing which is about promoting your sites via sites like Facebook and Twitter and Pinterest etc where as SEO is for optimizing search result query ranking in Google and Bing. So SEO, on the other hand, is focused on improving a site's performance on Google Search. So a lot depends on how one can optimize one's page for better indexing and ranking by the Search Engines. SEM is an acronym for Search Engine Marketing, and it has to do with Paid Key Word Advertising in Google and other Search Engine Websites. So while SEO is considered Free Traffic building methods SEM used for Paid Traffic building methods - Difference between Organic and Non-Organic Web Traffic
SEO is considered to be an organic way to build traffic for one's website and SEM is considered to be a Non-Organic or Paid way to build Traffic to one's website. Organic optimization refers to making your pages Search Engine friendly so that it's easier for Google and other Search Engines to understand and index your site so that when needed it can feature your page on the search results page at the user end. Non-Organic or SEM is referred to paid inclusion on a Search Result page as a Paid Textual Link Advertising.
Fee Includes
Price: $18.00
Usual
Why Book Through LessonsGoWhere?
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- Secure your slot instantly. Book classes with us and your seat is confirmed immediately.
- Earn Reward Points. This class will earn you upto 72 reward points. Points can be used for a discount off your next class!
Questions about this class?
Get help from knowledgeable expert.
Together with eduCBA, we bring you an amazing course on SEO Secrets - How to Rank #1 in Searches.
An amazing course on Advanced SEO Course where you will be learning about SEO with all its concepts & process details with practical examples, right from its basic beginner level implementation to its core detailed implementation.
Course Backgrounder:
Search Engine Optimization refers to optimizing websites and online content so that they get indexed properly by search giants like Google and Bing so that when a user queries any data on Google or Bing the relevant optimized page should turn up on the first page of Google or Bing. This optimization process may include re-writing the code and content of a website and it even may include changing the hierarchy of the website and content tree to make it more Search Engine Friendly.
Search Engines index billions of sites and reproduces fetched results on certain algorithms and these Algorithms are closely guarded secrets by the Search Giants. Understanding these Algorithms by reading guidelines as published by Search Engines and evaluating the results page of Google and Bing on specific keyword terms and then analyzing pages which the engines showcase first in the results page gives the Search Engine Optimization industry to build an idea of the Algorithms that have been used by the Search giants. These Algorithms keep changing so any person who has to do business online must keep on upgrading one's knowledge base on SEO time to time.
Applications and Usage:
SEO is a field of study and profession that can not only help professionals who are attached to the online marketing world but an understanding of it is essential for small to medium to large businesses also. SEO is a field of study in the 21st century that no once can choose to ignore and prosper in any field of work nowadays.
All e-learning lessons bought through LGW will be final and no refund, return, cancellation or exchange will be allowed.
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Reviews of Classes by EDUCBA
Heow P.
15 Mar, 2021
Andy K.
8 Jun, 2020
poor in presentation & speech
Wei Tian Edwin Y.
4 Jun, 2020
Wei Tian Edwin Y.
4 Jun, 2020
Anand K.
12 Apr, 2017